INNOVATIVE HOSPITALITY RESEARCH
NewGen Advisory – Innovative Hospitality Research is part of NewGen’s evolution to better service hotel owners as they seek their next investment opportunity to realize their growth plans.
Thank you for reading this post, don't forget to subscribe!We combine the rigor of Wall Street research with the pragmatism of Main Street hotel ownership – focusing our robust data sets and analysis on actionable insights that inform deeper market understanding and more profitable investment decisions.
Our differentiated research is grounded in generations of hospitality ownership while keeping an eye towards the trends reshaping our industry.
FOCUSED RESEARCH
While most hospitality research focuses on major gateway markets, NewGen Advisory – Innovative Hospitality Research turns the spotlight on 35 high-potential cities across five distinct regions. Our Hotel Index Score, built on 10 critical market factors, offers forward-looking insights, not just broad overviews. With quarterly reports, timely deep dives, and proprietary datasets, we bring clarity to overlooked markets. Whether you’re an industry veteran or a new entrant, our data-driven guidance and easy-to-digest forecasts provide the strategic edge you need for success. We don’t just report trends—we help you capitalize on them.
Our Research
Your go-to resource for data-driven insights into the hospitality industry. Our team of experts combines rigorous research methods with deep industry knowledge to provide a range of research products that help hotel owners, operators, and investors make informed decisions about their investments.
Reports
For even more insights, our monthly and quarterly research reports dive deep into the latest economic data and trends affecting the hospitality industry. With a focus on actionable intelligence, our research products are designed to help our clients achieve their investment goals and make informed decisions about their hotel investments.
Market Data Map
Our interactive market data map allows you to visually see the hotel index scores in the 40 non-gateway markets across 21 states using 10 critical factors indicative of markets that demonstrate sustained and growing hotel fundamentals.
